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Online Reputation Management

Brand24 dashboard showing real-time mentions, sentiment score, and keyword alerts for a brand across the web.
Your brand is being talked about — are you listening? With Brand24, monitor mentions across social media, news sites, blogs, and forums.
SEMrush dashboard highlighting brand visibility, backlink profile, and competitor sentiment tracking.
Know how your brand stacks up. SEMrush’s brand analysis tools help you track online presence, sentiment trends, and SEO visibility — all in one place.
Reputation.com platform displaying customer reviews from Google, Facebook, and Yelp with sentiment breakdown.
One dashboard. Every review. Reputation.com helps you monitor, respond, and improve customer feedback from across the web — boosting trust and visibility.
Hootsuite analytics summary showing engagement, sentiment, and brand mentions across social channels.
Your social performance says a lot about your brand. With Hootsuite’s analytics summary, get deep insights into engagement, sentiment, and brand health — all in one view.

What is Online Reputation Management?

Online Reputation Management (ORM) involves monitoring, influencing, and improving how a brand or individual is perceived online. In the digital era, where reviews and social media can impact your business in seconds, ORM helps you maintain a positive image across the web.

Why is Online Reputation Management Important?

People trust online content to make decisions about businesses and individuals. Here's why ORM matters:

  • Builds trust: A positive online image builds credibility and trust with customers.
  • Improves sales: Good reviews and feedback can directly influence purchasing decisions.
  • Controls the narrative: ORM allows you to respond to negative press or comments quickly and strategically.
  • Attracts talent and partnerships: A good reputation helps attract employees, investors, and partners.

Key Strategies for Online Reputation Management

  • Monitor mentions: Use tools to track your brand mentions across social media, forums, and review sites.
  • Respond promptly: Address customer concerns, reviews, or complaints with professionalism and care.
  • Encourage positive reviews: Ask satisfied customers to leave reviews on Google, Yelp, or industry-specific platforms.
  • Create quality content: Regularly publish blog posts, videos, and news to improve visibility and credibility.
  • Engage on social media: Actively interact with followers and respond to inquiries or feedback.

ORM Tools & Platforms

  • Google Alerts: Free tool to monitor mentions of your name or brand online.
  • Trustpilot / Yelp / Google Reviews: Key platforms for managing and responding to customer feedback.
  • Hootsuite / Sprout Social: For monitoring and managing social media interactions.
  • Reputation.com / BrandYourself: Professional ORM tools for advanced monitoring and recovery.

Conclusion

Online Reputation Management isn't just a reactionary measure—it's a proactive strategy to build and maintain trust in a competitive digital landscape. By managing your brand's presence carefully, you can ensure that what people see and say about you aligns with your values and goals.

Online Reputation Management
Review Monitoring

Review Monitoring

Track and respond to customer reviews across platforms.

Brand Sentiment

Brand Sentiment

Analyze and improve public perception of your brand.

₹6999
₹5999