SaaS Growth Case Study

Client: EchelonIQ — Cloud-Based Project Management Platform

Industry: SaaS / Technology

The Challenge

EchelonIQ faced stagnant user growth and a high churn rate despite having a competitive SaaS product. Their digital acquisition channels were not optimized, and they struggled to reach the right B2B decision-makers effectively.

Our Strategy

• ✔️ LinkedIn Ads targeting key decision-makers in tech companies.
• ✔️ In-depth SEO for competitive SaaS keywords and solution-driven content.
• ✔️ Funnel-based Google Search Ads to capture high-intent users.
• ✔️ Product demo and onboarding email workflows to reduce churn.
• ✔️ Retargeting campaigns to re-engage website visitors and free trial users.

Results

• 🚀 150% Increase in Qualified Leads
• 🚀 80% Improvement in Free-to-Paid Conversion Rate
• 🚀 3X Growth in Organic Website Traffic
• 🚀 35% Reduction in Customer Churn
• 🚀 Return on Ad Spend (ROAS) Improved by 4X

Key Takeaways

• ✅ B2B SaaS success requires precise audience targeting and nurturing.
• ✅ Multi-touch strategies improve customer retention and lifetime value.
• ✅ Consistent analytics tracking accelerates performance optimization.

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